There’s a reason John 3:16 is the most famous of all the Bible verses. It speaks clearly and powerfully of God’s incredible love, which is for the whole world, and is for anyone who trusts in Jesus. We are directed to see that God’s love is as unique as his Son is one-of-a-kind: a Love which comes at an incredible cost to himself. And so, as we are presented with the stark alternatives of God’s judgement of our sin on one hand, or his saving work through Jesus on the other, the way becomes clear to those who hear and believe.